08 November, 2010


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Meet Joe and Duke, 8 year old identical twins that like to spend their time hanging around east London.
To date they’ve been in a Stella McCartney GapKids 
campaign, were photographed by Nick Knight as part of his 100 Portraits series for the 30th anniversary of i-D, and were recently shot 
by Mert and Marcus for Love.
Joe and Duke's parents (Pippa Brooks and Nathaniel Lee Jones) run M.Goldstein, a shop/showroom in east London which sells punk art, antiques, human skulls and the like.



In the following interview, Joe and Duke answer questions on fashion, personal style, and what they want to be when they grow up.
They styled themselves.
So, do you guys pick out your own clothes?
Both: Yeah.

How would you describe your personal style?
Duke: Funky.
Joe: Girly.

Is it good or bad to look different?
Duke: It’s good, because if everyone wears the same thing then it’s boring and it just looks like everyone came out of the same house.

Should people be able to wear whatever they want? Is it right or wrong that people get made fun of because of their clothes?
Joe: It’s wrong, because everyone is allowed to have their own style. And because it’s mean. And because other people don’t decide how you look.

So true. Does anyone at your school ever get made fun of because of what they wear?
Joe: I do sometimes.

What do you 
say back?
Joe: Normally I say I don’t care, because it took me a long time to pick out this outfit!



What can you tell about a person by the clothes they wear?
Joe: Sometimes you can tell if they’re boring. Or funny.
Duke: You can tell if they are geeks.

What do geeks wear?
Joe: They have black eyes all over. And no teeth. Definitely no teeth.

Can you tell whether or not you would want to be friends with someone based on what they’re wearing?
Duke: Maybe.
Joe: Sometimes. It’s good when people wear clothes that make them feel good.

Do you guys share clothes?
Joe: No! Are you crazy?

Why not? You’re the same size.
Joe: Actually, he’s bigger. He’s one minute bigger.

Who is the best dressed person in the world?
Joe: Me!
Duke: No, not you Joe! Sometimes I like Lady Gaga’s clothes.

Do you like what your mom wears?
Joe: Sometimes. I like it when she wears dresses. Sometimes we give her fashion advice, but she never listens.
What do you want to be when you grow up?
Duke: I might want to be a geologist, and if I don’t get that than a biologist, and if I don’t get that than a weapon maker, and if I don’t get that than a waiter, and if I don’t get that than I’ll just be rich.
Joe: I might want to be a DJ. Or a fashion designer.

If you were a fashion designer, what would you make?
Joe: Jeans probably.

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